Printing Hang Tag, Envelopes, Invitation cards.
At Compose we understand Variable Data Printing is part of our life, it is around us for so long that we almost take it for granted, like using our credit cards, getting bills from our utility company, bank statement from our local bank. Labels on our jacket in department stores, cinema ticket that we order online, Airline baggage tags that stick on our bags when check in, so on and so on. This list can be so long that it is hard to see the end of line.
Why do you need personalized printing? A recent industry study by CAP Ventures shows that personalized printing off a 36% increase in response rates over traditional direct mailing. The average value of order is nearly 25% larger and response times are 34% faster. Moreover, personalized printing results in a nearly 48% and 32% rate of repetitive orders and overall revenue, proving that it helps strengthen customer relationships and corporate profit.
Greater Precision to Your Target Customer, with variable data printing you can create short run, but dynamic documents (versioning). Through versioning, print can be more closely to your target audience. For example, if your customers can be separated by geography, by gender or by age, then you can provide more related design, image, or message to your target.
Compose - Velocity is a powerful and yet user friendly application that specialized in variable data printing market. It enables users to merge high volume personalized data such as text, image and barcode at the printer speed. One thing unique about Velocity is, its performance is independent of the output printers. It supports all the high speed printers like Xerox, HP Indigo, Oce, Xeikon, Nexpress, Sharp, Ricoh, OKI, Canon and Konica Minolta.
With Velocity, you can use your own layout design and database, such as Excel, Access files, or Oracle, SQL, DBF with ODBC help, to make personalized documents easily and efficiently. It is highly suitable for producing labels, Hang Tags, commercial documents, personalized cards and marketing materials.
Compose started to work on Variable Data Printing since we got involved with Label Printing production. For digital label printing it seldom go beyond the requirement of variable data on text, image, color and barcodes or QR-codes. Our variable data engine - Velocity also comes with a Boolean Script function, allowing users to create variable data not just on the static information but also on logical decision.
Today our variable data engine tie with Envelope printing, Post cards and Hang Tags as well. With Hang Tag we have a separate solution to Optimize Hang Tag for offset and Digital Printing, making sure it is done in a most economical and efficient way, meeting the delivery requirement as well.
Compose has been offering this Hang Tag Printing solution for a few years now. It is well proven in the market locally and aboard. Helping many to streamline their production and reducing tedious manual work.
Envelope printing will allow customer to take advantage of our Boolean Script facility, allowing logical decision to be made for presenting different color and different images on each envelope. This target marketing is proved to be more effective than sending a mail shot.
With the industry changing its shape towards digital printing, we also bring out variable data printing on colorizing text or adding varnish on the text portion on the printed matter. This will take us into personalization printing at a different level.
Together with our popular imposition solution Quickfit, we can offer a ganging solutions tie with the variable data engine, say we plan to produce a invitation card of about 200 people. Velocity can produce the invitation card with variable data already inserted. Using Quickfit, we can gang the cards for any size of paper automatically. Or use Plate controller which users can place them semi-manually, with front and back. This will help to increase productivity and efficiency.
One of the applications in variable data printing is personalized cards. For example invitation card, greeting card, birthday card, Christmas card, attendee card, entrance card, film ticket, VIP card, seat card, gift label, product ID tag, certification, member card, telecom card, and so on. Most of simple personalized card printing can be satisfied by many label printing software in the market. But for the card making with high complicated demand, Velocity begins to stand out on its technical merit on features and performance.
Especially on Boolean logic calculation, Velocity build in more than 40 kinds of Scripts, once setting the logical parameter, user will get the best solution to meet any complicated design. It offers you to produce direct mailing more quickly, more personalized, more attractive and more economically.