SKU Velocity
Brand Compose

Velocity - Compose’s Variable Data Engine

At Compose we understand Variable Data Printing is part of our life, it is around us for so long that we almost take it for granted, like using our credit cards, getting bills from our utility company, bank statement from our local bank.

mainflowers 2 108ppi  Labels on our jacket in department stores, cinema ticket that we order online, Airline baggage tags that stick on our bags when check in, so on and so on. This list can be so long that it is hard to see the end of line.

Velocity is a powerful and yet user friendly application that specialized in variable data printing market. It enables users to merge high volume personalized data such as text, image, barcode, at the speed of the printing speed. One thing unique about Velocity is, its performance is independent of the output printers. It supports all the high speed printers like Xerox, HP Indigo, Xeikon, Ricoh, OKI, Canon and Konica Minolta.
With Velocity, you can use your own layout design and database, such as Excel, Access files, or Oracle, SQL, DBF with ODBC help, to make personalized documents easily and efficiently. It is highly suitable for producing commercial documents, personalized cards and marketing materials for the industries such as finance, insurance, automobile, telecom, school, real estate, restaurant, government, etc.

 Why do you need personalized printing? A recent industry study by CAP Ventures shows that personalized printing has a 36% increase in response rates over traditional direct mailing. The average value of order is nearly 25% larger and response times are 34% faster. Moreover, personalized printing results in a nearly 48% and 32% rate of repetitive orders. 

Velocity Features

Velocity is designed to be easy to understand and use, it follows the industrial methodology when it is applying draw and design function. Anyone with a bit of Coral Draw or Illustrator experience can pick it up in no time at all.

Velocity is a layout tool in its core, providing a solution which user can define a job as a single sided job or double sided, option is also available to make it as a multiple page document. Users can use a background from a previous design or customer’s design for positioning, shorten the designing time. Jobs can be designed based on different irregular shapes.

Die lines can be designed together with the Jobs, allowing a die to be made at the end of imposition process. By choosing a separate spot color for the die line, Velocity can help to gang multiple artworks together to make a die for multiple labels.

quackers label blue
quackers label red

Variable color reflected on the labels. 

Text, color, and images

Text will be fully justified, quad to the left, right and center in any given box. Typefaces and point sizes change will be allowed at any time.

Color can be selected as a static color at any position, Velocity will be providing a color swatch book allowing designer to get what is needed on within the same software.

Images can be placed by automatically re-sized to fit into the dedicated area, it can be designed to fit the vertical or horizontal direction depending on the requirement.

Bar codes and QR codes are also supported; sizes can be varied depending on the design requirement.
The most powerful feature on Velocity is the use of Boolean logic to create new variable field, providing a new dimension on Hang Tag, labels, post cards, envelopes, tickets, . . . it is based on Scripts, which Compose will provide a library of pre-defined Scripts. All the designer has to do is call and re-configure it.
Have a job single sided, or double sided will allow post Cards, or greeting cards easily managed. Multiple pages document containing variable data can also be constructed with easy. Allow designers to meet the constant change in market environment.

Enhanced Color QR Code

Group QR code

With Compose Enhanced QR Code, you can generate QR codes that are personalized with colors and logo images. You can fully customize every aspect of the QR code, including the shape and colors of the finder pattern and modules, filling the QR code with flat color, gradient or image pixels, and embedding your logo image as part of the QR code.

Change the finder pattern to one of the 15+ shapes available.

Fill the QR code with flat color, gradient or based on an image but turn into pixel data.

Change the color of the finder pattern.

Add your company logo to the QR code.

Readability Assistant
Enhanced QR Code makes it easier to generate readable QR codes, with the ability to suggest the best print size according to redundancy level, scanning environment, and the scan distance. You will also be able to check the scan-ability after colorizing the QR code using the included tonal contrast calculator.

Output Formats
QR codes are generated as PDF, JPG and PNG files.

Built for Velocity
The Enhanced QR Code function is included in the latest version of Velocity, the powerful but easy-to-use variable document creation software from Compose.

See the difference01


Download PDF introduction to Color QR code.


Velocity ties with Compose solutions

Velocity is tied with Several of Compose’s solution. The well known one is the Hang Tag solution which Hang Tags are calculated based on the order sheet. It is then calculated what is the most optimized arrangement to save media and minimum number of plate to keep the cost of plate and print count to a minimum.
It can also be used in Label Printing, allowing labels can be printed with a serial number or date on before it is applied. It can also tie with Envelop printing which address and name can be printed. Applying the Boolean logic together it will give a lot of variation for customer to take advantage the envelopes for production.

It can also tie with Easy Book, and several of our print solution, including the new PrintXPress which we can print variable data based on the template setup.

  • pdf as an intermediate format,
  • Simple interface and Easy-to-use
  • Complicated Variable Data Format
  • Strengthen customer relationship
  • Ideal Variable Data Solution for:
    - Label Printing
    - ID Card Printing
    - Bills & Statement Printing
    - Direct Mail Printing
    -Transpromo Printing

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Contact Us

  • 3C, Gee Lok Industiral Building,
    34 Hung To Road,
    Kwun Tong, Kowloon,
    Hong Kong, China
  • +852 2811 4228

Contact Us