Velocity - Compose’s Variable Data Engine
At Compose we understand Variable Data Printing is part of our life, it is around us for so long that we almost take it for granted, like using our credit cards, getting bills from our utility company, bank statement from our local bank.
Labels on our jacket in department stores, cinema ticket that we order online, Airline baggage tags that stick on our bags when check in, so on and so on. This list can be so long that it is hard to see the end of line.
Velocity is a powerful and yet user friendly application that specialized in variable data printing market. It enables users to merge high volume personalized data such as text, image, barcode, at the speed of the printing speed. One thing unique about Velocity is, its performance is independent of the output printers. It supports all the high speed printers like Xerox, HP Indigo, Xeikon, Ricoh, OKI, Canon and Konica Minolta.
With Velocity, you can use your own layout design and database, such as Excel, Access files, or Oracle, SQL, DBF with ODBC help, to make personalized documents easily and efficiently. It is highly suitable for producing commercial documents, personalized cards and marketing materials for the industries such as finance, insurance, automobile, telecom, school, real estate, restaurant, government, etc.
Why do you need personalized printing? A recent industry study by CAP Ventures shows that personalized printing has a 36% increase in response rates over traditional direct mailing. The average value of order is nearly 25% larger and response times are 34% faster. Moreover, personalized printing results in a nearly 48% and 32% rate of repetitive orders.
Velocity is designed to be easy to understand and use, it follows the industrial methodology when it is applying draw and design function. Anyone with a bit of Coral Draw or Illustrator experience can pick it up in no time at all.
Velocity is a layout tool in its core, providing a solution which user can define a job as a single sided job or double sided, option is also available to make it as a multiple page document. Users can use a background from a previous design or customer’s design for positioning, shorten the designing time. Jobs can be designed based on different irregular shapes.
Die lines can be designed together with the Jobs, allowing a die to be made at the end of imposition process. By choosing a separate spot color for the die line, Velocity can help to gang multiple artworks together to make a die for multiple labels.
Variable color reflected on the labels.
Text, color, and images
Text will be fully justified, quad to the left, right and center in any given box. Typefaces and point sizes change will be allowed at any time.
Color can be selected as a static color at any position, Velocity will be providing a color swatch book allowing designer to get what is needed on within the same software.
Images can be placed by automatically re-sized to fit into the dedicated area, it can be designed to fit the vertical or horizontal direction depending on the requirement.
Bar codes and QR codes are also supported; sizes can be varied depending on the design requirement.
The most powerful feature on Velocity is the use of Boolean logic to create new variable field, providing a new dimension on Hang Tag, labels, post cards, envelopes, tickets, . . . it is based on Scripts, which Compose will provide a library of pre-defined Scripts. All the designer has to do is call and re-configure it.
Have a job single sided, or double sided will allow post Cards, or greeting cards easily managed. Multiple pages document containing variable data can also be constructed with easy. Allow designers to meet the constant change in market environment.
Velocity ties with Compose solutions
Velocity is tied with Several of Compose’s solution. The well known one is the Hang Tag solution which Hang Tags are calculated based on the order sheet. It is then calculated what is the most optimized arrangement to save media and minimum number of plate to keep the cost of plate and print count to a minimum.
It can also be used in Label Printing, allowing labels can be printed with a serial number or date on before it is applied. It can also tie with Envelop printing which address and name can be printed. Applying the Boolean logic together it will give a lot of variation for customer to take advantage the envelopes for production.
It can also tie with Easy Book, and several of our print solution, including the new PrintXPress which we can print variable data based on the template setup.
- pdf as an intermediate format,
- Simple interface and Easy-to-use
- Complicated Variable Data Format
- Strengthen customer relationship
- Ideal Variable Data Solution for:
- Label Printing
- ID Card Printing
- Bills & Statement Printing
- Direct Mail Printing